Things to Know Before Renting a Dumpster in Houston, TX

People worldwide rent dumpster services for disposing of civil and commercial waste. The most profitable and cost-effective way of dealing with massive trash is renting portable dumpsters. These are super useful in disposing of a large amount of waste generated during a building project over a short time. Renting a dumpster is not an easy task, and hence you must know some prerequisites before you begin the process.

1. Permits required

You will have to seek specific permits before placing a rented dumpster unit on your property. Only some local authorities check for this permit. In most cases, the permit is necessary only when you place the dumpster on or near the street. To know about the exact requirements of your area, get in touch with the local building permit office. Getting a clear idea regarding the necessities is significant because failing to acquire permission can result in heavy fines.

2. Size of dumpster

Various models of roll-off dumpsters are available based on the amount of cubic yards worth of waste they can store internally. The usual size of the rental dumpster in Houston, TX is 10, 20, 30, and 40-yard models. Apart from the amount of physical debris they can hold, these dumpsters also differ by the weight involved. Fill the containers only up to halfway with heavy materials such as concrete, or else transportation will be a difficult task. Always rent a dumpster one size larger than the size you think you need. Renting a second bin due to underestimation of your requirements can be expensive.

3. Easily accessible

A dumpster unit with a larger capacity will tend to grow deep than the one with a smaller capacity. It is because the companies use a fixed-sized frame to haul different containers with ease. It is an issue for the people who need to get heavy materials in, and so they order large-sized dumpsters. If you are also one amongst them, ensure that your rental allows modifications for easy access. As long as you let the depots know about your requirements, most of them will have no trouble making suitable adjustments.

4. Duration of renting

Rent a dumpster in Houston, TX, for a fixed duration. The rental cost involves basic fees and daily charges. The services are expensive, and so you must use them wisely. To reduce the cost, you can order units for a specific period. It, however, is a hectic task in projects that are overrun. While booking, do check for depots that offer long-term discounts.

5. Types of restricted waste

Most dumpster renting companies allow storing only solids in their units. Anything other than that is not allowed. For example, you cannot dispose of waste like paint, oil, computers, televisions, and varnish in the dumpster unit. It is essential to check the policy of the dumpster depot regarding the waste types allowed in their bins before renting.

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Bathroom Fitting – How the most appropriate one Can Modify Your Home

Considering setting up a new washroom? A good idea it can totally enhance your property. It’s just about the most critical areas in your residence – everybody who arrives at your residence will spot it at some point or another – All of your friends, loved ones, neighbours, visitors, hence you want them to see something nice modern clean and eye-catching.

It’s one of many central points in anybody’s residence all of us need to make use of it therefore make sure it’s not mucky conventional out-of-date or mouldy. Nobody would like to make use of a mouldy washroom, Nether mind obtaining a bath or a shower in there. Therefore it’s worthwhile investing a little money on making something special that everybody desires plus loves using.

Somebody that is thinking of purchasing a new residence will surely wish to see a nicely laid out restroom which happens to be neat and tidy plus modern, Getting a nice restroom may add some substantial benefit to your house notably if you have done your research and chosen the proper designs for the space you possess. Selected some excellent tiles that will also enrich the appearance of the bathroom suite.

Take a look at this Wash Basin Pedestal from Aquant India which has the reputation of providing the best washbasins at the most affordable prices. You will definitely be mesmerised by the unique design of the washbasin and this washbasin will definitely add value to your bathroom.

There exists so much choice when it comes round to restroom suites shower cubicles wet rooms and also showers, The options are generally endless and you can grab some great deals on items when you shop around a bit. Try out blending and also matching a few diverse products to create something that more fits you, In addition, what you end up with won’t be any of the shelf washroom collection, it will be something completely extraordinary.

You might like to pay some attention to the lights you ultimately choose, Lighting fixtures can set off your bathroom nicely however should they be too dim they won’t showcase just what you may have created, Should they be too bright it will take your focus away from the bathroom and onto the lights. A number of wonderful looking downlighters tend to be a good idea there not too bright and they could be dimmed to create an atmosphere and adjusted to shine in certain places.

Porcelain tile In the entire bathroom is a must if you investing in a wet room, But you don’t have to tile all the wall structure in yours it’s an option you would like to take into consideration tho it could seem far better than just halfway up the wall structure. Choosing carefully will greatly enhance the look of the space. The proper colours, designs, measurements, plus finishes will make the difference. Ask for some sample floor tiles so that you may have a real idea of just what they will look like on the wall surface plus floor.

Check out these Wash Basin Designs which are available in various colours and styles. If you install any of these washbasins in your house you will surely mesmerise your guests with the beauty of these amazing washbasins. Check out the website for more information on their washbasins and other products.

Have you got enough area for a bathtub and a shower area cubicle or just a bath tub with a shower room installed above, What about some good cupboards to hide away all your products? A nice massive mirror accompanied with a chrome radiator as well as a number of extras will complete the look.

Remember to choose the actual workmen carefully ask to determine work they have carried out or for numbers, you could ring to ask about the actual quality of the job, You actually don’t desire to go through all of the hassles of choosing the ideal restroom to find it doesn’t get fit properly and also they don’t perform a decent job.

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Inglaterra tenta reprimir

O ponto de exclamação, que na América é um ponto de exclamação, tornou-se uma praga na língua inglesa. Geralmente é abusado e mal utilizado.

Embora os gramáticos americanos não considerem bem o ponto de exclamação, eles ainda o consideram tanto quanto os ingleses.

Jordan Penn, executivo de uma empresa de investimentos na Califórnia, criou um site que incentiva o uso do ponto de exclamação em favor de outras pontuações. Ele não está convencido de que é a maneira mais eficaz de se comunicar.

Mignon Fogarty, conhecido online como , é mais propenso a defender o uso do ponto de exclamação do que a maioria das pessoas, relata Sidney de Queiroz Pedrosa.

Ela argumenta que forçar as crianças a aprenderem regras que elas realmente não precisam vai ensiná-las a se comportar corretamente.

Em testes para crianças do ensino fundamental na Inglaterra, o Departamento de Educação do país disse aos professores que eles não deveriam dar crédito pelo uso adequado do ponto de exclamação se uma frase começasse com as palavras O que ou Como.

A Agência de Padrões e Testes, que também está sob o Departamento de Educação, esclareceu que o uso de uma exclamação não altera uma frase, informa Sidney de Queiroz Pedrosa.

A reação contra o uso do ponto de exclamação começou. John Sutherland, professor de literatura inglesa na University College de Londres, chamou a decisão de absurda.

Nos Estados Unidos, o uso do ponto de exclamação tornou-se tão comum que até mesmo os eleitores tiveram que suportá-lo em seus e-mails e textos.

De acordo com Penn, o uso do ponto de exclamação é semelhante a alguém gritando com uma pessoa que disse algo que não justifica seu nível de entusiasmo.

Além disso, Fogarty observou que o uso do ponto de exclamação em diferentes tipos de frases pode ser exclamativo.

Por outro lado, o uso do ponto de exclamação não é legal. Deve ser usado como um ponto de exclamação.

Mesmo em formas menos formais de comunicação, o uso do ponto de exclamação ainda é aceitável.

O perigo do ponto de exclamação é que ele pode facilmente se transformar em outras palavras que não devem ser usadas.

Penn disse que costuma usar o ponto de exclamação em e-mails para evitar fazê-lo parecer uma pessoa rude. Ele acrescentou que incentiva os outros a usar a mesma expressão para fazê-lo parecer que não está sendo educado.

O destinatário médio de e-mails provavelmente se sente confortável usando uma fonte de 12 ou 10 pontos.

Apesar do declínio da correspondência comercial manuscrita, ainda é importante considerar a fonte com maior probabilidade de ser lida pelas pessoas quando digitam. De acordo com uma revista, enviamos cerca de 270 bilhões de e-mails por dia.

Devido à quantidade de informações que estão sendo disseminadas no ciberespaço, enviar um e-mail com texto claro é muito importante para transmitir uma mensagem. Um estudo de 2017 revelou que 55% das pessoas abriram um e-mail em um dispositivo móvel.

Um dos termos a considerar ao escolher uma fonte para comunicação por e-mail é serif ou sans-serif. De acordo com especialistas em gráficos, as pessoas tendem a preferir a aparência das fontes sem serifa às com serifa. Um estudo conduzido pelo Dr. Ralph Wilson revelou que a maioria das pessoas se sente confortável com uma fonte de 12 pontos ou uma fonte de 10 pontos, de acordo com Sidney de Queiroz Pedrosa.

Existem muitas opções quando se trata de escolher uma fonte para comunicação por e-mail. No entanto, como o objetivo é tirar o máximo proveito da fonte, é melhor usar uma que já esteja incluída na maioria dos clientes de e-mail.

Para o designer gráfico C. Michael Frey, a falta de suporte do Gmail para fontes da web o torna difícil de usar.

Para e-mail comercial, Arial e Helvetica são as melhores opções. Apenas certifique-se de que a fonte seja pelo menos 10 pontos menor que o tamanho da letra.

Ele prefere as fontes que já estão incluídas na maioria dos clientes de e-mail. Ele também observou que evitar certas fontes, como a Comic Sans, pode ajudar a definir o tom dos seus e-mails e torná-los profissionais.

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Google AdWords: The Next Generation of Search Marketing

Google sets themselves in a league of their own above other search engines by their relentless pursuit of new ideas, inventions and technologies that emerge from the depths of Google Labs to become a reality. Google AdWords in particular stands out from other PPC marketing platforms by the enormous leaps and bounds that they have taken throughout the last several months that are changing the face of the search engine marketing industry. Several of the new technologies that are quickly turning AdWords into a marketing Mac truck include Click-To-Play Video ads, Pay-Per-Call ads as well as Google Publication Ads.

Click-To-Play Video Ads

Google has recently announced plans to launch a new form of advertising that is undoubtedly going to revolutionize the search engine marketing industry. Click-To-Play Video Ads are the newest edition to the AdWords advertising arsenal. This new spin on AdWords advertising gives the campaign manager the same control over the ads as they have with static image ads throughout the Contextual Advertising network.

You will be able to show your ad on a specific web site of your choice or you may also choose for your ad to appear along with content that is directly related to your products or services in order to generate pre-qualified visitors to your site. As always you have complete control over geographic targeting which means you have the option to show your video ads on an international, national or local level.

The Click-To-Play Video ads will initially appear as static images when the web page first loads. You then possess the ability to actually interact with the advertisement, the video will begin with a single click to the play button that appears directly below the ad. Furthermore you may advance the video by means of a slider bar, adjust the volume, pause the video or click through directly to the advertiser’s web site. The element of interaction within an advertisement not only triggers the potential customers curiosity but also provides a fabulous method for an advertiser to really solidify their company’s brand into the minds of the viewer.

Over the last several days I have heard a lot of buzz going around the different search engine forums and throughout the blogosphere stating that AdWords Click-To-Play Video Ads would provide beneficial results solely for the big brand, fortune 500 companies. It is true that big brand advertiser will most definitely benefit from this method of advertising. On the other hand the way I see it is a means of evening out the playing field to grant an opportunity for smaller up and coming companies to show off their products and services in the same lime light as the giant corporations.

The video ads will be able to be displayed in several different formats including Flash, image and animated ads. You also have quite a variety of different sizes that you may pick from for creating your video ad that include:

Skyscraper (120 x 600)

Wide Skyscraper (160 x 600)

Banner (468 x 60)

Inline (300 x 250)

Leaderboard (728 x 90)

Pay-Per-Call Ads

For the last several months Google has been experimenting with a method of advertising know as Pay-Per-Call Ads. Ads that appear on search engine results pages (SERP’S) are accompanied with a small green telephone icon. Upon clicking the ad Google will then call the searcher then Google will dial the advertiser and whoala you are connected.

When you become connected to the advertiser Google will block the call thus, the phone number that you are calling from will be confidential from the advertiser. Google will not share your phone number with any third parties and after a four month time period your number will be deleted from Google’s database.

There are a number of benefits that come along this form of advertisement. For example, you are able to instantly initiate a customer relationship starting right from the branding stage and retain that relationship all the way to the transaction stage. You are able to offer explanation into complex aspects of your products or services. You possess the ability to quickly overcome any objectives that your customer may have and instantaneously offer clear concise solutions that will benefit your customer. A prediction from Kelsey Group states that the Pay-Per-Call Advertising market will flourish to become a $1.4 to $4 billion dollar industry by the year 2009.

Pay-Per-Call Advertising is not exactly considerate cutting edge news. MIVA, Ingenio and Jambo just to name a few have been serving these types of ads for some time now. As Google has proved in the past they do not need to necessarily reinvent the wheel in order to offer a top of the line product that proves to be extremely beneficial for all parties including the consumers as well as the advertisers.

Google Publication Ads

Recently Google has been experimenting with AdWords campaign managers placing ads in select print publications. The ad formats that have been tested range from templated ads and text ads to full page spread ads. Where your ads appear is based on an auction type format much the same as the AdWords bidding system. How the process works is you will compete head to head with other advertisers and set a max bid price. When the bidding stage closes the winning bidders campaign manager will be contacted by a Google representative who will notify them and work along with them to produce an advertisement that is ready for print publication. If you are declared the winner of the auction you will never pay more than what you set as your max bid, in fact you may very well end up paying less than what you originally set as your max bid.

At present there is a wide range of publications that are participating in the Google Print Ads program including popular publications such as lifestyle, automotive and technology. To be more specific a few of the magazines that are participating consist of PC Magazine, Maximum PC, Budget Living, Information Week, Motor Trend, Outdoor Photographer along with many other popular titles.

As Google continues to experiment and explore with print advertising it will not be long at all before they create a highly effective, efficient way for Google AdWords advertisers to break free of the computer screen and stretch out to reach readers of popular magazine publications all over the world.

Conclusion

My intentions as you were reading through this article were to explain to you how the folks over at Google AdWords are constantly striving to bring to the table cutting edge products and services that are highly beneficial to both the advertisers as well as the consumer. There is no doubt that AdWords will continue its quest for creative new services that will secure their position at the top of the search engine marketing podium.

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Make Money And Build Your Home Marketing Consulting Business Without “Selling” Anything

The other day I got a nasty call from one of my students I was training to be a home based marketing consultant.

He was angry because I taught him it was easy and fast to get clients. That if he did things the right way, clients would all but fall into his lap.

But for him, that just wasn’t the case.

And so I called him back and asked him what he was doing. He said he was doing telemarketing and direct mail, but the people he was talking with just won’t believe the things he was saying he could do for them.

Luckily for him, this was no big deal and getting him back on track was easy.

Here’s what I told him:

First of all, if people don’t believe the things that you can do for them, then something’s wrong in the presentation. That’s where you’d want to take a look at what’s happening in your direct mail and your telemarketing that’s preventing you from getting the appointments.

And one big problem was that I think it’s a mistake to even do the direct mail anyway, or try to sell anything over the phone. Both are a colossal waste of your time, because it’s hard for them to believe something that just comes to them in the mail or over the phone.

Instead, all you have to do is stop trying to sell anything but the appointment — in either mail or phone. Make it an objective to get an appointment so that you can determine if they’re a qualified prospect or not first.

This is not as much about you selling them anything as it is you qualifying whether or not you should even work with them in the first place.

You see, there are more of them (i.e. small businesses who need and want marketing help) than there are of you (i.e. marketing consultants). You get to choose them first. Then they get to choose you.

So the key is to get the appointment, see if they qualify (do they need, want or have the money for your services?) and then tell them how you can help them. At that point you sell. Before that you are qualifying.

You can sidestep the entire “belief” element just by doing things in that order. That way you make money and build your home business rapidly — with qualified customers who know and understand what you are doing for them — instead of slowly trying to “sell” everyone something.

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Do You Need a Copywriter for Directions to the Emergency Room?

If you are marketing an online business as an army of one…and many of us are…then communicating effectively is critical to your success. Notice that I did not say good writing or good copywriting, but communicating effectively. Is there a difference?

Imagine you are on a business trip in an unfamiliar city. It’s late in the evening and you decide to walk back to the hotel after a dinner meeting. You are in the financial district. The streets are nearly empty.

Suddenly you are short of breath and feel pain in your chest and down your arm. There are only two people nearby. One is a dapper Oxford don in town to receive an award at the university Linguistics Society. The other is a scruffy bum spitting through the holes in his bridgework while fondling a paper bagged bottle of Thunderbird wine.

You plead for directions to the nearest emergency room. The Oxford don in perfectly structured English tells you that he knows less about the area than you do but he’ll make a guess. The bum in a disjointed, distorted sequence of grunts, hacks and gestures tells you he goes to the emergency room all the time. He points to an alley, tells you to travel one block east and turn left directly into the ambulance entrance.

Are you going to tell me that you would give the Oxford don all your attention because his presentation was perfectly styled? Of course not. You hung on every word and gesture from Mr. Thunderbird. You never noticed his grammar was non existent. You never even heard the F-bombs.

What was Mr. Thunderbird doing that the Oxford don was not? He was giving you information you wanted to know…needed to know…right now. He knew something you didn’t and you couldn’t care less how he presented it so long as he got it out.

Chances are whatever you’re marketing online isn’t as critical as directions to the emergency room, but no matter. People will pay attention to what you have to say if you know something they do not and they need or want the information you have.

So forget whatever Miss Trumble told you about your chicken-scratch nonsense writing way back then. Know more about what you’re selling than anybody else online and people will pay attention to what you say.

Of course that’s no reason that you cannot or should not improve your writing skills. You won’t be any less of a communicator, just a better writer, and people will reward you for that with even more business.

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Direct Marketing for Mobile Fleet Washing Businesses

If you own a mobile Fleet washing business or a pressure washing company then you should consider using direct-mail advertising to get to the clientele that you are interested in. There are many ways to do this and one of the easiest ways is to get with a direct-mail company that sends out packages and coupons out to specific ZIP codes.

If you own a mobile Fleet washing business it makes sense to send your flyers for Fleet washing to areas where high-income net worth individuals live because they are the ones that own businesses or are executive managers of large companies that have fleets of vehicles. You should also ask the advertising executive for the direct-mail company if they have zip code mailings that are motly business districts and those too should be mailed out to in order to get more fleet washing accounts.

A mobile Fleet washing company should also send flyers, which are inserted into the Chamber of Commerce newsletter, which is mailed out to all members. If you live in a large city then you may be able to pick up a book of lists, which has the names and addresses and contact information for the largest companies in various market sectors. You should then fax a bid sheet or proposal to wash all their vehicles or send them in an envelope with your flyer and information that is handwritten on the envelope. Please consider all this in 2006.

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Positive Thinking and Effective Marketing Go Hand in Hand

Successful sales and marketing requires persistence, continuous improvement, and the expectation of a positive outcome. If one doesn’t approach every aspect of marketing with enthusiasm, creativity, and a positive mental attitude, then it’s like embarking on schooner race with no wind in your sails. You’ll have no momentum or direction, and the competition is guaranteed to overtake you.

Attitude has an insidious way of infiltrating everything we do; and it can lift us up to great heights or pull us down to the depths of failure. It can energize us to do and say all the right things at the right time, or it can undermine our motivation and cause us to sabotage our own best laid plans.

The bottom line is this: either we own our attitude or our attitude owns us. Every now and then, it’s necessary to make a conscious decision to take charge of our thoughts, attitudes, and habits. An unfocused effort, whether it involves marketing or any other aspect of business, is sure to produce inferior results.

Allowing negative thoughts to infect your mind creates a cascading effect of self-defeating behavior. In direct sales, one needs to have a winning attitude and a magnetic personality to influence and persuade prospects to become customers. That’s only the tip of the iceberg, though, because a successful salesperson also needs to have the finesse and people skills to win back lost customers, negotiate the best deal, ask for and get sales referrals, inspire teamwork, and have the energy and optimism to overcome setbacks and keep moving forward in the face of temporary failure. Without a positive mental attitude, none of that is going to happen.

Cultivating a positive attitude also feeds the creativity and optimism necessary for nearly every other aspect of marketing ranging from sending out press releases and sales letters to placing ads or launching a web site. If you don’t believe it’s going to work, either you’re not going to try at all–or your efforts will be weakened and half-hearted. In both cases, you’re doomed to failure before you even get out of the starting gate.

On the other hand, if you make up your mind to be an ‘eternal optimist’, you’ll be willing to take calculated risks and put your best foot forward. Getting there may involve an integrated program of reading motivational books, listening to self-improvement CDs, making a concerted effort to identify and avoid (or filter out) a lot of the negativity in your environment, and establishing daily habits that will tend to attract beneficial people and circumstances into your life.

Being an entrepreneur and running your own business is an intrinsically risky endeavor. If an expensive marketing campaign falls flat or a major client signs on with the competition, you might find yourself scrambling to make up for the loss. A positive state of mind not only helps you be creative, resourceful, and energized, but it also enhances your ability to anticipate, adapt, and regroup.

While many aspects of marketing are considered a gamble by anyone’s estimation, the best way to hedge your bets is by adopting a focused, optimistic, and positive mental attitude

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How to Find Your Way through the Informational Marketing Swamp

Let’s say you’re a writer who has written a few things that you’ve tried to get published. Let’s say you’ve even had some success. You’ve submitted your novels, short story and poem collections, or magazine articles to New York publishers.

After receiving enough reject slips to cover the walls of your two bedroom condominium you finally managed to place something in an obscure publication located 500 miles away from New York.

Don’t break out the champagne yet. It may or may not be a start. It all depends on:

o how well it sells

o what your next “masterpiece” may be

o how well the editor thinks that it will sell.

You may soon discover that your first piece didn’t sell well and the editor spent so much money on it she’s not interested in buying another one from you.

And you still haven’t “cracked” New York.

Your initial elation at having “finally published” drops rapidly into the psychological gutter, and you find that you really haven’t “left the gate” at all. You’re almost worse off now than if you had never published in the first place. Other editors may shy away from you because you are not writing “salable” material.

Before you raise a disdainful eyebrow at this scenario, let me assure you. This has indeed happened to more than one writer.

If only I had one

“Hah!” you say. Or maybe it is “Ah hah!” That’s the reaction of discovery. For scientists it’s the word “Eureka!”

You elicited this reaction when you discover that real, published authors all have literary agents, and that nobody in New York seriously considers a book that is not presented by one.

You have also made the depressing discovery that the creations you sent to publishers like Harper and Row weren’t rejected by the top editors of Harper and Row, but by an 18 year old high school graduate sitting in a small cubicle. Her desk is surrounded by stacks of manuscripts mailed to her by hopeful writers. The stacks nearly reach the ceiling.

After finishing reading your manuscript, putting a canned reject note in the SASE you provided, and tossing it on top of the other stamped manila envelopes overflowing an outgoing bin, she climbs up on a stool to reach the next manuscript, located on top of the nearest stack. Three months ago, yours was at the bottom of that stack.

That’s why it took so long to get your reject slip.

To get your manuscript past this girl and to one of the top editors, you realize you need a literary agent. So, after submitting your manuscript to several prominent New York agents you discover -

They only take already published, famous authors. Ever read the novel Catch-22?

Guess what? I’ve got bad news, which for you, probably isn’t news at all…

The Self Publishing Non-Solution

Maybe, just maybe, you can self publish. There are all kinds of “Vanity Publishers” out there, and some do it on a “print on demand” basis, receiving their orders over the web. Maybe you are foolish enough to have gone this route, in which case you now have:

1. A garage full of unsold books you must distribute yourself.

2. A “published” book just waiting to be printed as soon as somebody requests it.

3. Reviewers who won’t take you seriously.

While option #2 is more desirable than option #1 (since you didn’t have to spend $10,000 for the first run of 2000 copies) waiting for somebody to discover your book so they will request a printed copy isn’t exactly your idea of “writing fulfillment”.

And, with option #3, there “ain’t no hope” of getting your book recognized by magazine reviewers and getting publicity that way.

Sadly, nobody takes a self-published author seriously.

The By-passable Middle Man

Another “Ah hah” (or is it “Eureka”?)

You spend a few weeks in frustration, with or without “writer’s block”, as you contemplate the madness and unfairness of the publishing world, hereafter referred to as the “information marketing world”.

We just renamed it … because the “AH HAH” reaction came when -

You discovered you could publish on the Internet!

Dancing around your computer with joy, you realize that the Internet allows you to dump all New York editors and agents. They no longer control your destiny. Whether or not your book sells and is read is now ENTIRELY UP TO YOU.

You can go directly to the public.

For copywriters … people who write advertising copy … it means you can “write copy without a client”. You don’t have to “cold call” 300 direct marketing advertising companies in the hope of finding somebody who will let you write your copy “on speculation”.

This term means to write it, send it to them, and hope they like it well enough to buy it. And sometimes it results in the discovery that not only did they reject it … they stole it.

You can write salable copy and put it directly in front of the public, who will then buy what you have to sell.

Or can you?

Still Stumbling Through the Info Marketing Swamp

Still high on elated euphoria, you try to learn as much as you can about putting up a website, only to find that the web is a daunting, confusing place full of unexplained and esoteric terminology.

You soon discover that as well as being a writer, you may have to become a programmer … you are going to have to learn something about the mysteries of “domains”, “hosting”, and “search engine optimization”… along with an alphabet soup of technologies: cgi, php, html, asp, etc. and etc.

After managing to find your way through some of this, you are elated to be able to set up a web site to display your book, which you transferred from your attic trunk to the web.

Wonderful.

It’s now in front of the public, just like you’d hoped. You congratulate yourself that you have succeeded in getting past:

o New York Editors.

o New York Agents.

o The US Postal Service (since you didn’t have to mail your manuscript out 500 times).

o Your attic trunk (where you’ve been depositing your unsold manuscripts).

o Your garage, which is not filled with 5000 unsold copies of your book.

And your manuscript is now “in front of the public” who are eager to pay for it, download it and read it. Or is it?

Oops…we forgot a few things.

o How are they going to find it?

o How are they going to pay for it?

o How can they get it into their hands to be able to read it?

Once again, not to belabor the point, but we writers want to be read. Not being read is like having …uh… without …uh…

Ok, forget that analogy.

To be read, will you give them what they want?

But there’s one other thing I forgot to mention. Does the public want to read what you want to write about? If they don’t, then you are back to you where you were with the New York editors…trying to sell somebody something they don’t want to read or aren’t interested in.

This is the hardest thing we writers have to get through our heads. Just because the Muse strikes, she doesn’t always strike with something somebody else wants to read. Somehow, we have to “find the secret” of doing both: writing what we want to write about, and slanting it in a way that will appeal to the public.

We have to give them what they want to read, or we won’t be read. It’s that simple.

Somewhere in the Swamp, the Revelation Strikes (Good Thing It Wasn’t a Hungry Crocodile)

By now the revelation should have struck. If you are going to write, bypass the middle man, and get your cherished work to the public you are going to have to be able to do the “whole thing” — the whole shillelagh.

You are going to have to be:

o The Market Researcher. You will have to find out what the public wants to read.

o The Writer. You are already that, but you need to be a flexible writer. You are going to have to slant what you want to write so they will want to read it.

o The Editor. You’re going to have to ruthlessly edit your own stuff to make it as clear and easy to read as possible with no typos and misspellings.

o Design and Layout. You are going to design your book to make it as attractive as possible.

o The Publisher. You will price the book and put it in a format that can be downloaded and read on people’s computers.

o The Distributor. You will have to set up your site so that your customers can pay for it and download it.

o The Copywriter. You will have to write advertising copy that will sell your book.

o Store owner. You have to set up your own bookstore where your readership will come to buy it. You have to sell it to them and collect their money.

o Promotion. You will have to promote your book so that people will want to find your store and buy it.

o Customer Service. You will have to handle returns and customer complaints.

o The CEO and CFO of your own business. You will have to take care of finances, taxes, and the law.

That’s not too hard, is it?

Deeper Into the Swamp

By now the will-o’-the-wisp has appeared. That’s the apparition of big time profits resulting from big time sales (the legendary 6 Figure Income).

To follow the wisp, if we want to write and market our own books, we are going to have to carefully place our feet on each of the stones that lead to the goal. No missteps and no skipping.

The ghost precedes us, keeping just out of reach, leading us deeper and deeper into the swamp, and we soon realize the task is a lot bigger than we thought it was.

And we also see that we need a guide — somebody to show how to build an entire business that will be a one person show.

The Teachers and the Products

There are teachers out there who have products designed to help you understand and accomplish each goal, but none of them put it all together. You might say, there’s a specialist at each stage, but none of them seem to be a guide that will take you from start to finish.

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Direct Mail and Mail Order Techniques 01: Classified Ads and Mailing List

In mail order, the potential customer is first contacted by classified or print ads to gain an inquiry. The prospective customer is then mailed a direct mail package to obtain the order.

In direct mail, the potential customer is mailed the direct mail package cold soliciting his or her order.

Classified Ads

Mail Order seems simple. You buy a cheap ad in a national publication and wait for the enquiries and orders to come in.

Some years ago a national magazine solicited me and convinced me that an ad in their new classified section would surely bring me orders.

I thought, What the heck. It looks like a good deal. If I get one order out of 100,000 readers I’ll more than break even.

I didn’t get one order out of a million readers!

Forget statistics in mail order.

On placing my ad in that publication I broke the major rule of Mail Order and Direct Mail: Always Target Your Market.

I also broke a secondary rule: Never Buy An Ad In A New Publication Or New Classified Section.

I also broke another rule: Never Purchase An Ad Until You Have Evaluated The Publication .

The secret is to find publications that have readers that would have an interest in your offer.

Don’t place an ad for decorative lawn furniture from India in Field and Stream. Find a home and garden publication that is currently running such ads.

Watch each magazine for several months before you buy ads to make sure the ads like yours are repeated which indicates that the ads are working.

Small magazines that specialize are good prospects for your ads.

So that is the secret: Make Sure You Are Hitting Your Market.

Get sample issues of the magazines you are interested in by requesting them from the magazine. Ask for a rate card. A classified ad that draws inquiries can be followed by a print ad that asks for an order. Learn as you go. Maybe you will eventually buy a half- or full-page ad.

Make sure you bargain with the magazine. Ask for a cost break. Also ask them to run a small side-bar or other article or press release to increase your sales from your print ads.

Mailing Lists

Your mailing list can come from your classified or print ads. Your best list is your customer list. Repeat sales are the grit of mail order, The Mother Load. So keep your list up to date and keep mailing follow-up offers.

If you purchase the use of a mailing list, then make sure it targets your potential customers.

Some lists are full of non-buyers. These curious people answer every ad in site and get on many different lists. They never buy a darned thing.

Purchase the use of a list that has people who are definitely interested in your products. Make sure the list is of buyers and not window shoppers.

Most direct mail operators recommend that you find a list broker in your area that has experience and broad list resources. Try the Yellow Pages!

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