Monthly Archives: June 2023

Google AdWords: The Next Generation of Search Marketing

Google sets themselves in a league of their own above other search engines by their relentless pursuit of new ideas, inventions and technologies that emerge from the depths of Google Labs to become a reality. Google AdWords in particular stands … Continue reading

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Make Money And Build Your Home Marketing Consulting Business Without “Selling” Anything

The other day I got a nasty call from one of my students I was training to be a home based marketing consultant. He was angry because I taught him it was easy and fast to get clients. That if … Continue reading

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Do You Need a Copywriter for Directions to the Emergency Room?

If you are marketing an online business as an army of one…and many of us are…then communicating effectively is critical to your success. Notice that I did not say good writing or good copywriting, but communicating effectively. Is there a … Continue reading

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Direct Marketing for Mobile Fleet Washing Businesses

If you own a mobile Fleet washing business or a pressure washing company then you should consider using direct-mail advertising to get to the clientele that you are interested in. There are many ways to do this and one of … Continue reading

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Positive Thinking and Effective Marketing Go Hand in Hand

Successful sales and marketing requires persistence, continuous improvement, and the expectation of a positive outcome. If one doesn’t approach every aspect of marketing with enthusiasm, creativity, and a positive mental attitude, then it’s like embarking on schooner race with no … Continue reading

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How to Find Your Way through the Informational Marketing Swamp

Let’s say you’re a writer who has written a few things that you’ve tried to get published. Let’s say you’ve even had some success. You’ve submitted your novels, short story and poem collections, or magazine articles to New York publishers. … Continue reading

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Direct Mail and Mail Order Techniques 01: Classified Ads and Mailing List

In mail order, the potential customer is first contacted by classified or print ads to gain an inquiry. The prospective customer is then mailed a direct mail package to obtain the order. In direct mail, the potential customer is mailed … Continue reading

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Maximizing Your Article Marketing

So, you have just written a beautifully scripted, well researched, content rich, keyword placed, grammatically perfect article, and you’ve got absolutely zero additional hits to your website! What has gone wrong? Well, here’s a quick checklist of some of the … Continue reading

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Network Marketing – Why is It So Great?

If you’ve ever heard of Network Marketing, you’ve probably heard it said that it is essentially a people’s business. Some have also labeled it a people’s franchise because of the similarities between the business models of network marketing and franchising. … Continue reading

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Market Research – What’s That Then?

A definition first: A market is a group of customers (people or businesses) who may be interested in buying your product (goods or services.) People research for the following reasons: 1. Researching a market in order to produce a product … Continue reading

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